Stories worth sharing, & results worth talking about
Every result here started with a clear message and the right strategy behind it.
From national media features to social campaigns that landed exactly where they needed to — these wins are the outcome of sharing stories with clarity, confidence, and intention.
You’ll find a mix of media, content, launches, and long-game brand building. This is what it looks like when the story comes first — and it sticks.
Jordyn Green – The Yulang Effect
Jordyn is a proud Wiradjuri, Ngemba and Paakantji educator reshaping how First Nations knowledge is taught in schools
The Goal:
To amplify her voice nationally and contribute meaningfully to the conversation around First Nations education.
The Result:
Jordyn was invited to join a panel on SBS NITV’s The Point, where she spoke alongside other experts about the role of education in improving outcomes for First Nations people.
The Story:
We worked together to shape a pitch that positioned Jordyn not just as an educator, but as someone whose lived experience and leadership added real depth to a national conversation. The result wasn’t just visibility. It was real impact.
Oakey RSL Sub Branch - Media Feature
The Goal:
To gain local media recognition for a legacy project honouring WWI and WWII servicemen and women buried in unmarked graves.
The Result:
Coverage on 7News Toowoomba and The Oakey Champion, spotlighting the work of President Mark Carter and the Oakey RSL team as they restore the dignity of fallen veterans through new memorial plaques. It gained huge community support, and has been followed closely by media, waiting for the project's completion.
The Story:
We shaped a pitch that framed this as a community story — one rooted in remembrance, legacy, and local pride. The response was emotional, immediate, and lasting.
The Goal:
To shine a light on Kathie’s leadership in women’s health and share her Bx Award win with a broader audience.
The Result:
A powerful segment on 7News Toowoomba, highlighting not just her award, but the impact she’s had in building an inclusive, empowering space for women in Toowoomba. The story was later viewed over 33,000 times on Facebook.
The Story:
We pitched this as more than a business win — it was a community win. One woman’s vision to change what a gym can feel like, and the ripple effect that followed.
Clutterbuck Insurance Brokers - Organic Social Media
The Goal:
To build brand awareness for a newly established brokerage and bring over loyal clients in a competitive local market.
The Result:
In just three months, they saw massive organic growth across Facebook and LinkedIn:
- Facebook viewers up 90.8%, content views up 573.6%, and page views up 112.7%
- Link clicks increased by 200%, and interactions by 539.3%
- On LinkedIn, engagement rose by 1,638.5%, with a 724.3% increase in content reach.
And during that same period, Clutterbuck Insurance Brokers was officially named one of the Top 3 Insurance Brokers in Toowoomba — reinforcing their rising local presence.
The Story:
We focused on consistent, community-first content that helped establish trust, highlight real people behind the brand, and prove their value without pushy tactics. The recognition came naturally — and the numbers backed it up.
Organic Social Media Marketing Client
The Goal:
To build trust, deepen community connection, and show up in a way that actually felt like them — without shouting for attention or pushing constant sales.
The Result:
In one month, this client saw major growth through organic content on Facebook and Instagram. We focused on connection over volume — real stories, real people, real impact. The numbers speak for themselves.
The Story:
We stripped things back to what actually matters — the people behind the brand, the stories worth telling, and content that made the audience feel something. It wasn’t about chasing trends. It was about showing up with purpose, clarity, and connection. And the response spoke for itself.
How We Take Your Story from Hidden to Heard
Our Story to Standout framework is the Holy Grail for small business storytellers, like you!
1. Unearth Your Story Gold
Discover the moments, experiences, and values that set you apart.
2. Shape Your Truth to Connect
Turn raw stories into messages that resonate with your audience.
3. Share with Strategy and Soul
Show up with consistency and intention so people remember you.
4. Shine Bright as the Go-To
Step fully into your authority and be seen as the leader in your space.
frequently asked questions
Are these results typical?
While we can’t guarantee specific numbers (no one can), the results you see on this page are consistent with what many of our clients experience. The truth is — results depend on more than just good content. It’s about collaboration. When a business is clear on its voice, audience, and message — and we’re working together with consistency — growth becomes the natural outcome.
How long does it usually take to see results?
For organic social media, we work on a minimum three-month agreement because trust and connection take time to build. Organic is the long game — it’s about becoming known and remembered. For faster traction, paid ads are the quick-turn tool. With PR, timing is everything. Success depends on the current media landscape, the strength of the pitch, and who we’re targeting. While we can’t guarantee coverage, we bring the experience, network, and strategy to give every story its best chance of being picked up and seen.
Do you offer done-for-you and DIY options?
Yes — we offer both. If you're ready to outsource, our done-for-you digital marketing packages cover everything from content creation to strategy and execution. If you're not quite there yet, The Story Lounge is our month-to-month membership that gives you the tools, templates, and support to learn how to share your story with clarity, strategy, and confidence — at your own pace, with guidance when you need it.
What types of clients do you work with?
We support three main types of clients:
1. Time-poor founders who are ready to outsource their marketing so they can get their time back.
2. Small businesses and solo brands ready to up-level their presence and become the go-to in their space.
3. And those in the early stages who want to learn how to show up online with strategy and confidence, but aren’t quite ready for full-service support yet.
Whether you’re ready for hands-on help or want to learn as you grow, there’s a place for you here.
I’m not sure if I have a story worth sharing. Can you still help?
Absolutely. The best place to start is with a free 15-minute discovery call. We’ll chat about where you’re at, what’s working, and what might be holding you back. You may find The Story Lounge is the perfect space to help you unearth your story, learn how to tell it with intention, and start showing up in a way that actually feels like you.
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frequently asked questions
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